FROM THE COPYWRITER CHOSEN BY REAL ESTATE THOUGHT LEADERS ...

How to Write & Lay Out Your Own Personal Brochure

Damn This Market!

Are you fed up with greedy sellers, slowpoke buyers and
that financial quagmire known as the "credit crunch"
threatening your income?

Well, of course you are. The economy's a mess ... and if you're like most real estate professionals, you're watching your cashflow like a hawk. Yet, you KNOW a down market is the time to market more, not less. And to keep from getting more of the same, you know you need to invest in personal marketing that attracts the clients who are right for YOU. But …

... A while back, did you write a personal brochure, pay for production costs
and give them out … only to find that prospects didn’t respond?

... And now, is your business coach or a copywriter suggesting you turn in
your old personal brochure for a new one … or if you don’t have a personal
brochure, they’re suggesting you get one?

Real estate coaches and advisors often cross-sell marketing services as a necessary business addition to help them cover overhead and earn a living. Copywriters want your brochure business too, because writing copy is how they earn their money.

And even though you agree with their advice ... today’s market makes spending the kind of money they’re talking about ... well, a bit scary. But ...

With “How to Write & Lay Out Your Own Personal Brochure”
it’s different ...

Hello. My name is Kay Steele Faulk. Although I’m a professional copywriter specializing in real-estate-related projects, my sole business purpose with this guide is to help YOU write and lay out YOUR OWN personal brochure. I’m not interested in persuading you to hire me to write your copy or to use my marketing services for your brochure project.

You see, with current market conditions, the number of real estate professionals coming to my copywriting site and contacting me for information on how to write a personal brochure has increased dramatically.

I created this guide because, with such limited time to give, I became concerned that they and you are not getting the quality guidance you need and deserve during this tough time in your industry.

My goal is to help those agents who are sincere enough in wanting to succeed to seek the help they need. If you’re here, I know you’re one of the ones who will follow through with the guidance I’ve painstakingly provided. You’re part of the 20% in the 80/20 rule—the ones with a passion for real estate and a true commitment to giving real help to your clients.

And because of the extraordinary acts of kindness so many of you perform every day for your clients, I see you as our nation’s unsung heroes ... and I want to help, not only by creating the guide but also by making it affordable.

Since your personal brochure’s production costs will be the same no matter who writes your copy, it just makes good economic sense ...

Use this guide to write your own effective copy and save yourself a bundle of time and money!

“How to Write & Lay Out Your Own Personal Brochure” equips you to write copy that meets your objective for having a personal brochure in the first place—to introduce you to prospects and make the kind of connection necessary to begin a relationship.

So, if you’re a “do-it-yourselfer” looking for guidance from a pro …

When you have “How to Write & Lay Out Your Own Personal Brochure,” you get the same kind of expert guidance, marketing strategy and advice you'd get if I were sitting right beside you. For instance ...

• Do you have personal brochure copy like this? If so, you’re leaving money on the table … BUT without this guide, you'll probably never know it. Page 8.
• 8 reasons why your personal brochure MUST make an emotional connection with prospects. Ignore these at your peril. Page 4.
• The 7 simple questions prospects want answers to when first meeting you. Page 7.
• Revealed! How a consumer’s internal responses slice and dice an agent’s personal brochure copy—the kind of copy you see every day and may even have yourself. Page 8.
• Telling your prospects a story is the best way to get them to sit up and pay attention. But did you know when your prospects learn about you from a story, they remember you even if your life and career are nothing extraordinary? Page 5, 11.
• How to step back and take an objective view of yourself. This tool, included as a FREE bonus, makes it easy. Page 6, 25.
• Why your sales record and achievements have ZERO power to attract new clients. Page 5.
• Pack the greatest punch with your client testimonials in a tri-fold brochure by placing them in this exact spot. Page 14, 17.
• How to fail-safe your personal brochure—and any other marketing or sales—project. This secret weapon of ad and PR agencies, as well as professional copywriters and designers, decreases risk and practically guarantees success. A $129 value, it’s yours absolutely FREE as a bonus with this guide. Page 19, 24.
• The single most powerful way to make your marketing message stick in the minds of your prospects. Page 12.
• Why prospects don’t care what agency, brokerage or franchise you’re associated with. Page 5.
• A little-known persuasion secret you can use to get prospects to like you, even find you endearing, without ever meeting you. Copywriters use it all the time. Page 14.
• WARNING: The viral video “I’m Not a Lead” misguides real estate professionals. Here’s why. Page 6.
• The #1 asset of your real estate business. It’s what other agents can NEVER compete with, even if they’re top producers, their marketing brilliant and their budgets huge. Page 4.
• How to establish deep emotional connections with a few simple words that paint vivid pictures in prospects’ minds. Page 13.
• The easiest way to control the writing process rather than merely guess at it. You’ll discover that writing—like the piano duet “Chop Sticks”—has two simple parts. Perform them separately … and when they come together you’ll have brochure copy that reads like music to your prospects’ ears. Page 22.
• Maintaining a professional stance is the best choice for marketing materials, right? Wrong! Page 4 explains why.
• How to easily get your clients’ testimonials to cover the topics you want. A $15 value, it’s another FREE bonus with this guide. Page 21, 33.
• Why never to burden prospects with explanations of your professional designations in a personal brochure. Page 3, 4, 9.
• Banish writing frustration forever with this simple truth that sets you free from trying to accomplish the impossible. Professional writers know better than to waste their time and increase their stress levels by attempting it. Page 22.
• PLUS: This ready-to-mail letter and a powerful law of human nature will get you all the testimonials you’ll ever want. A $59 value that’s yours FREE with this guide. Page 32.
   

But Don’t Take My Word for It. Listen to this Real Estate Expert …

Marte Cliff is a 19-year real estate broker veteran. In a matter of months, Marte's marketing strategies and copywriting expertise boosted her then new-girl-on-the-block brokerage to her market's No. 1 spot. And before long, four of the five other brokerages
in town closed up shop. Today, Marte is a successful real estate marketing consultant and copywriter. So, naturally, her opinion of "A Copywriter's Guide for Real Estate Professionals - How to Write & Lay Out Your Own Personal Brochure" was important to me.

Here's what Marte says:

"Kay, you’ve hit this subject dead on. I'm always amazed at the real estate advisors who have no knowledge of consumer research or the principles of persuasive writing. These are the people who mislead agents in to having personal brochures and those ‘about me’ pages that go on and on about designations and how they'll find you the right house, etc.

“No agent ever set himself apart with that kind of information in his marketing. It's just not possible to bore somebody into doing business with you!
 
"I keep advising my clients that buyers and sellers want to deal with someone they can connect with — someone who is ‘like them’ on some level, even if it's just
a fondness for orchids. And an agent's personal brochure and ‘about me’ page should make that connection happen.
 
"I love how you dissected both the bad brochure and the good one. And the bonuses you've included make the guide's price a steal. Any agent who uses them will have marketing materials far superior to those of other agents.

“You make it all very clear. So clear, in fact, I'd like to offer ‘How to Write & Lay Out Your Own Personal Brochure’ to my newsletter subscribers.
 
"In a nutshell, this is valuable help for agents who plan to write their own personal brochure and who want guidance from a professional copywriter who knows her stuff."

Marte Cliff
Real Estate Marketing Consultant/Copywriter
www.marte-cliff.com

Write Without Fear

Just imagine being able to write your personal brochure copy with the confidence that comes from knowing how the pros do it.

For example, let me show you this quick copywriting tip:

Did you know a simple letter of the alphabet increases prospects’ perception of your value-added services? Compare the two sentences below and see what I mean.

#1: As your agent, Jan will manage the closing process from start to finish.

#2: As your agent, Jan manages the closing
process from start to finish.

Do you see the transition of sentence #1 from a promise of service to the more valuable performance of service in sentence #2? And the prospect’s perception of Jan’s performing a valuable service NOW, rather than at some undetermined time in the future, is accomplished simply by adding the letter “s” to the verb “manage.”

Copywriter’s tip: check your sentences for verbs that can be made more powerful and immediate by adding the letter “s.”

Bear in mind that if history has taught us anything it’s that
no market lasts forever.

So Position Yourself NOW for When the Market Turns …
BECAUSE IT’S ONLY A MATTER OF TIME.

With agents across the country dropping out like flies, now’s the time to make sure your prospects know you’re not one of them. Stepping up your marketing with a new personal brochure can be the difference between losing market share or gaining it for the day the market turns.

Don’t play roulette with your family’s economic future …

If you’re going to write your own brochure copy, why not get the guidance you need to make sure it’s the best it can be?

• Your family will love you for the results.
• You’ll have a satisfying sense of accomplishment.
• Your real estate peers will admire your brochure ... many will be green with envy.

And the smart-money part is “How to Write & Lay Out Your Own Personal Brochure” doesn’t require you to spend big bucks to cover someone else’s overhead or pay a costly copywriter’s fee.

“Okay, Kay … so what’s the cost for this professional guidance
and confidence builder?”

As a quick comparison, you should know that at a full-service agency a personal brochure could set you back $5,000 or more ... and that’s with the risk your brochures would sit in a box and you’d never give them out. Or with a professional copywriter, you could easily pay $50 to $125 an hour for your copy.

But I’m not going to charge you anywhere near that amount ... or even my minimum hourly rate ... to help you write your brochure copy with confidence and ease.

That’s because your total investment for “How to Write & Lay Out Your Own Personal Brochure” is only $27 — less than I charge for just 30 minutes of my time. And less than you’d spend for dinner out and a movie.

Now, I’d be nuts to offer my No-Risk Guarantee below without also giving you additional tools and resources you need to make your personal brochure project a success. So, to make sure you're ready, I've put together some special bonuses to help you every step of the way.

FREE BONUS #1
My Customized 99-Point Creative Brief —a $129 Value

This is the tool no self-respecting ad or PR agency, professional copywriter or designer would be without when starting a new marketing or sales project. Here’s what this valuable tool accomplishes for you:

• Creates a blueprint for your personal brochure project.
• Pinpoints and clarifies your target market(s).
• Gives you a clear, objective view of yourself necessary for writing your story.
• Develops your core-marketing message, which you can use in every marketing project you undertake from here out.
   

FREE BONUS #2
Ready-to-Mail Letter Requesting a Testimonial—a $59 Value

The quick and easy way to gain credibility and trust with prospects is through client testimonials. Send this letter after every satisfactory transaction, and you'll get all the testimonials you could ever want. Plus, simple directions most agents forget for making it easy as pie for clients to comply with your request.

FREE BONUS #3
Testimonial Topics to Suggest—a $15 Value

Client testimonials are great credibility builders, but it's hard to get them to cover the variety of subjects you need. Satisfied clients want to help you, and they appreciate knowing what you need. Now, with these topic suggestions and questions, you can customize a list to include with each request.

FREE BONUS #4
Ready-to-Mail Letter Requesting Permission to Use
an Existing Testimonial—a $19 Value

For all those unsolicited thank-you notes, here's the easy way to get permission to use them in your marketing. Plus, simple directions for making it easy and quick for clients to comply with your request.

FREE BONUS #5
Must-See Free & Affordable Resources—$19 Value

My special collection of marketing, writing and design resources including FREE
high-quality award-winning photo and graphics editing software, FREE high-quality desktop publishing software and FREE high-quality PDF software.

That’s a total of $241 in FREE BONUSES.

Goodness! All that AND the guide for just $27.

And that's what it costs you ONLY if the guide and its bonuses help you.

If they don't, the cost is zero ...

             MY NO-FUSS GUARANTEE
                 Try it risk-free for 3 months


That's right.

If, after reviewing “How to Write & Lay Out Your Own Personal Brochure,” you’re dissatisfied for any reason ... or for no reason at all ...

Just email me any time within 3 months.

You'll get a full refund – No questions. No hassle.
No fuss.

That way, you risk nothing.

I promise.




Kay Steele Faulk
The Real Estate Copywriter

Let me be clear ... I wrote this guide especially for real estate professionals like you. In it, I open my files and show you what works and what doesn’t. And I show you the mistakes that stand between you and the extraordinary results effective personal brochures have been known to get for agents throughout the country.

With this guide and its bonuses, I’ve provided everything you need to write a personal brochure that attracts clients who are right for YOU—the ones who make your real estate career a joy.

A successful real estate broker/marketing consultant/copywriter has assured you in her testimonial on this page that my guide delivers what I promise.

The rest is up to you. Your future is yours to define.

It’s No Longer a Secret
that Effective Personal Marketing
Can Make Agents Rich.
Today’s consumers DEMAND
that agents be authentic.
Give them a personal brochure
introducing the REAL you and MULTIPLY your response and income for life.

If you have graphics turned off and cannot see the "Order Now" button: To place your secure order and have instant download access, CLICK HERE now. 

Writing for your success,


Kay Steele Faulk
The Real Estate Copywriter

P.S. Michael Evangelista has a thriving business designing Web sites and marketing materials for real estate professionals. Listen to what Michael says:

“As a professional web and print designer with years of experience in the Real Estate sector, I am very aware of the need for clear concise copy and well-organized design elements in any type of promotional media.

“Whether you're working with a professional design company or building your own brochure in-house, "A Copywriter's Guide for Real Estate Professionals – How to Write & Lay Out Your Own Personal Brochure" is one of the most helpful tools for real estate agents I've seen in quite a while.

“Any REALTOR®, agent or designer working with a real- estate-based client should definitely purchase, print and use this helpful guide. In addition to being highly readable with clear, easy steps and points-to-remember, it's chock full of reason-why details that will guide every marketing piece you create from now on. My real estate clients are going to love it.”

Michael Evangelista, President
Evangelista Web, Print & Graphic Design
www.mredesign.com

Get Guidance from a Professional Real Estate Copywriter
on How to Write and Lay Out Your Own Personal Brochure
and Get Over $240 in FREE BONUSES Now.

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